Sustainability

There is a lot of confusion about the meaning of sustainability and the benefits of going green.

BUSINESSES

From first hand experience in working with a variety of industries,we have seen that there is opportunity to be profitable while also being sustainable. Here are several  benefits to making your business sustainable:

• Reduce your costs
  
• Discover opportunities to bring in more revenue
  
• Make your business a better place to work
  
• Improve your competitiveness
  

At the same time we are cognizant of the unfortunate fact that our entrepreneurial business clients can only do what makes business sense.  When the playing field is not level because of lax regulation of carbon emissions or other economic externalities, they need to do what maintains their competitiveness.

Our President, Ed Rosenfeld, has been at the forefront of green business since he formed USA – United for Solar Action – at Columbia University in 1978.  Over the years he has been a leader in sustainable investing, green marketing, and sustainable business management.  Our practice has grown to include green companies that are building the new economy as well as family and other closely-held businesses.

SOCIALLY RESPONSIBLE INVESTING

We have long been interested in the opportunity for doing good while doing well.  Each investor needs to assess their own personal principals and educate themselves about how the markets work and the realistic opportunity to profit from doing good while mitigating risk to their personal and family plans.  We can help you with that process so that you can balance your risk and reward and at the same time sleep well at night, undisturbed by either financial or ethical concerns.